AI Concierge: how we made an airline talk
AI Concierge: how we made an airline talk
Project role
Project role
Designer
Responsibilites
Responsibilites
Product Design
Usability Testing
Test
Virgin Atlantic is a British long-haul airline recognised for its bold brand and innovation culture. The company has built a distinctive digital presence, from award-winning mobile apps and website design to a playful brand voice that differentiates it from traditional carriers. With a focus on premium service, modern tech adoption, and seamless digital experiences, Virgin Atlantic is a a design-forward leader in aviation.
Virgin Atlantic is a British long-haul airline recognised for its bold brand and innovation culture. The company has built a distinctive digital presence, from award-winning mobile apps and website design to a playful brand voice that differentiates it from traditional carriers. With a focus on premium service, modern tech adoption, and seamless digital experiences, Virgin Atlantic is a a design-forward leader in aviation.
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CASE STUDY • IN DEPTH •
Context
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Research
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Challenge
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Design
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Solution
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Outcomes
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Key Learnings
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